How a Bespoke Sign Can Instantly Elevate Your Business Frontage

A well made bespoke sign can impress a feeling of quality to your customers – a sign that is faded or rusting will do precisely the opposite. Beautiful designs stick in peoples minds, and well designed imagery can give away a little more about what you do. It can be fun; a sign with a bit of personality can make you more approachable.

It’s easy to get an off the shelf sign with your name printed on it, but something that is clearly unique, well thought out and made with care will give a lasting good impression of your business. For example when creating the farm sign below, we worked hard in discussions with our customer to ensure the sheep portrayed in the design displayed the desirable breed characteristics that their customers will be looking for, reflecting the owners care and attention to detail as a breeder.

Tips on making your business sign unique:

There are many ways you can make your business sign command the attention of potential customers and passers by - here are a few ideas based on our own experiences of what works:

• Tell a Story. Like a painting, it does not have to be literal, but can include elements that invoke a feeling and inspire curiosity. We created a sign for a B&B in the south of England named the Old Sir Walter Tyrell; the customers wanted their sign to reflect the story of the hunting accident that lead to the death of King William II, so we depicted a magnificent Stag, two arrows embedded in a tree, and a crown on the ground.
  
• Set a scene. Black Fox Metalcraft can work your logo into a wider scene, making your branding more subtle, for example the Farm sign below depicts the business's logo of the Belted Galloway cow with the stylised heart drawing next to it, and was worked into a beautiful countryside scene framed by trees.

• Match the bracket. If choosing a hanging sign for your business, Black Fox Metalcraft can design and create a bespoke, hand forged bracket in keeping with the style and imagery in the sign.
  
• Think about colour. Powder coat is available in hundreds of different shades – we can select shades of both to match your branding where appropriate.
  
• The text matters. Jenny at Black Fox Metalcraft is a professional sign writer and therefore the text on our bespoke business signs can be painted by hand in any style. This further emphasizes your branding and sets your business apart from the crowd.
  
  

Why choose Black Fox Metalcraft to create your business sign?

Black Fox Metalcraft have nearly 15 years of experience in working with farmers and business owners to create bespoke signs tailored to their requirements. We do not just copy stock images found on the internet, we get inspiration from:

• Our own research.
  
• Your photographs and sketches if you have any.
  
• Our imagination – Jenny has a degree in Illustration and has spent a pretty big portion of her life doodling. She takes inspiration everyday life - anything from the natural world around us to interesting architectural features spotted on days out. 

When liaising with customers, the small team at Black Fox Metalcraft loves to listen to your ideas and incorporate them where we can - a sign is so much more personal that way. I love the business sign below because it was created exactly to the customer's vision. The stunning landscape is highlighted through their cut out business logo.

Though black ironwork can have quite a traditional feel to it, Jenny has the skill and expertise to give Black Fox Metalcraft’s bespoke business signs a much more contemporary edge when required.

We are happy to give advice on making a bespoke sign suit the location and surrounding area. We are always here to answer questions and discuss your ideas to ensure we know exactly what you want from a business sign. When working with listed or heritage buildings, we will ensure designs are in keeping with specifications from heritage control, making the process as smooth as possible for our customers. For example, the photo below shows a sign  we created for a gift shop in Edinburgh – the planning stipulated that the sign should match the frontage of the shop, so we had to hunt down the correct colour of powder coat as it’s not commonly used!

If you are thinking of commissioning a bespoke sign for your business, contact Black Fox Metalcraft on 01450 880 380 to find out how we can help you.