Tips For Creating The Perfect Customised Metal Business Sign

A sign is the first thing customers notice about your business, and it’s a chance to make a statement and reflect the brand and character of the company. A custom metal business sign is a perfect way to stand out from the crowd with quality, durability, and a bespoke design that says exactly what you want it to. 

Here are some essential tips for creating a unique sign that is both practical and stylish. 

Decide on the purpose of the sign

First of all, take some time to consider the primary and secondary purposes of your sign. Obviously you will want the sign to identify your business premises to customers and direct them to the entrance. However, the sign is also an opportunity to incorporate symbols or logos that are part of your corporate identity and help to convey the brand message.

If you have regular vehicle deliveries to your premises, you may also want a sign that is large and clear enough to be read in one glance by lorry drivers. 

Consider the location 

The placement of the sign is key to its effectiveness; it should be clearly visible to attract the attention of passers by and traffic if it is near to a road. Ideally it will be placed near the entrance of the building to welcome customers through the door. However, it should not obstruct entrances, pathways, or views from the interior or exterior of the building.

Decide on the size of the sign

The size of your sign might be determined by the placement; for example if it needs to be wall mounted, a larger sign will need to be placed on suitable sturdy fastenings and attached to a robust surface. Ideally it should be large enough to be viewed from several feet away, but should not overwhelm smaller premises. 

Finding unique ideas for your sign 

A memorable sign that says something about the personality and nature of your business is not only visually appealing; it’s an effective marketing tool that adds impact and value to your business and encourages repeat custom. Therefore it pays off to put some thought into the design and make sure that you are 100 per cent happy with the way it looks.

The thought of coming up with your own design might be overwhelming, and understandably you might want some help from our designers. We are very happy to assist in bringing your vision to life, or polish up your initial sketches into a professional design if you require. 

You may have a logo or symbol for your business that is a natural choice for the design. If not, you may wish to consider what is unique about the type of goods or services that you offer; or the location of your business; or age and preferences of your target audience. 

Pay attention to the font selection, as it needs to be clearly legible but also reflect your brand, such as a clean modern typeface, or a slightly more traditional or ornate lettering style.